Communication is not an afterthought, and it doesn’t come last.
It begins with the creative process and is part of the story.
THIS IS NOT MARKETING.
IT’S A WAY OF MAKING THEATRE.
We conceive communication, complementary activities, the educational framework and community engagement as inseparable parts of the creative process. Not as an add-on or a campaign, but as an artistic decision from day one.
As the show is born, so is its community.
The RUGIDO experience has three movements, like a waltz.
(Or Rosalia’s “La Perla”)
01
BEFORE
We share the creation process: rehearsals, decisions, doubts, insecurities… ALL of it. When you arrive at the theatre, it will be to meet again – or to meet for the first time (in person).
02
DURING
During the show we promise to shake you, to move each other, and then to face the other – to foster dialogue across difference. From difference, we seek equity, which – watch out! – is not always the same as equality.
03
AFTER
But it doesn’t end with the blackout. There will be talk-backs, workshops, debates and a digital community. The relationship continues (if you want) and multiplies. Because RUGIDO doesn’t produce shows – it produces community experiences.
How we do it.
01
Communication from the genesis
The creative process is content, connection and community-building. It is not outsourced at the end. It is activated from day 1.
02
Integrated educational framework
Study guides, talk-backs and workshops developed alongside the dramaturgy. 100 school performances and 10,000 students of prior experience with AKA TEATRO back it up.
03
Proven off-to-commercial model
You don’t need a big venue to go commercial. We believe in longer runs and extended tours across territories. We did it with AKA. RUGIDO will take it further.
04
Active international network
Translators in 14 languages, theatres across more than 5 countries and co-producers worldwide. We will drive internationalisation and cross-border co-productions.